Many students dream of becoming performers, but because it is so highly competitive, that world can be brutal and disheartening.
At The University of Texas at San Antonio, Dr. Stan Renard is an assistant professor of Music Marketing; assistant director of the Center for Innovation, Technology and Entrepreneurship (CITE); and the director of the Arts Incubation Research Lab.
Serona Elton is a professor and director of the Music Business and Entertainment Industries Program at University of Miami Frost School of Music. She is also the Head of Educational Partnerships at The Mechanical Licensing Collective.
Dr. Jeffrey Nytch is the director of the Entrepreneurship Center for Music at the University of Colorado-Boulder.
Dr. Donny Gruendler is the vice president of music education at Guitar Center.
Dr. David Cutler is a distinguished professor of music and director of music entrepreneurship at the University of South Carolina.